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Choosing your domain

April 26th, 2009

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Now you have your niche picked and a good set of keywords and keyphrases to target you need to figure out what domain you want to get.  The domain you pick can play a big part in getting links and traffic.

There are a few things to look at when getting a domain, and for our purposes we only need to look at one – keywords! You need to try and get a domain that closely matches your main keyword phrase.  This is the one that will bring in the most traffic.  For example, if your niche is Holidays in Rome then the best domain for you to get would be www.holidaysinrome.com, the reason behind this is that Google tends to believe that your URL is your company brand, and makes it easier for that domain to rank for those keywords.  If this domain is taken you could opt for hyphens, which work almost as well, but are less readable and less brandable i.e. holidays-in-rome.com.  Choosing a domain rich in keywords has other benefits too.  When people link back to your site, they will naturally use your domain name, which will be your keywords!

Quite often these will be taken so you will have to look at other domain names, the easiest is to look at different top level domains, i.e. .net, .org, .info etc.  I always tend to shy away from .org as, to me personally, it reads as “non profit organisation” although there are no rules governing this.  .info domains are also a last resort as they appear to have less weight when ranking.  I think this may be due to their use as spam domains as they are cheap to acquire.

Another top tip is to use words preceeding or following your main keywords, for example myholidaysinrome.com, or yourholidaysinrome.com.  If your still struggling you will have to rely on a bit of research and some lateral thinking.  If you require any more help feel free to leave a comment and I’ll help you as best I can.

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Chris Adsense Challenge, Web Hosting

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